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| The selling power of the Internet |
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Discover Your Inner Social Media Sales Genius
A media mogul once asked Facebook founder Mark Zukenberg how to create a social media network as an extension to one of his powerful media brands. Zuckeburg simply replied, “You can’t.” He went on to explain that online social networks cannot be built to serve any corporate purpose because they only work when built to enable already exiting personal networks. (Read my blog post http://tiny.cc/9hWvr ) Since salespeople, entrepreneurs, and customer contact people are engaged in the social part of business, their experience gives them a unique understanding of how online social networks, which only work when based on existing personal ones, work as an aid to the selling process.
In short, an audience with customer contact experience already understands how online social media networks work because they have experience with the personal human networks they must be based on. What they need is for someone to translate the buzz, hype, and semantics into sales terms they are familiar with.
This presentation will motivates audiences to get more involved in social media.
The goal of this session is to shift the power back.
Salespeople who take this session will learn to sue the internet to...
Get past electronic gate keepers
Read the online body language of clients
Use e-mail as their new selling voice
Harness the selling power of linkinars
Tap into social networks for prospecting
Create online presentations to get the story told
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Recent Social Media Projects:
The Coming Change in Social Media Business Applications
June 2009
This study first uncovered the shift in business use of social media from a general communication tool used primarily for public relations and marketing, to a primary tool of customer engagement.
The study is being translated into Italain, Spanish, and Portuguese by Robin Good's Master New Media and will be replicated locally for comparison in South Africa.
"At The Tipping Point: Social Media in the Multi-Family Industry”
Research done for NCI, the publisher of Apartment Finder. NCI sponsored this proprietary research in the multi-family (apartment management and rental) industry comparing the social media habits and attitudes of residents to property managers. The conclusions were decisive and impactful. Key findings show 76% of multi-family professionals use social media networks, with more than 60% stating social networks help increase resident retention, increase referrals and improve communication with their residents. Comparatively, 80% of residents use social networks, and with more frequency and intensity than people at management companies. Citing these important behaviors, NCI used the study results to announce a new series of social media services at the 2009 National Apartment Association Conference and Expo in Las Vegas, Nevada.
Download the study HERE
Social media is a hot topic in the apartment management business. To help frame the discussion and to point to some of the answers, NCI, the organization behind Apartment Finder.com commissioned this study to examine the impact of social media is having in this industry.
Social Media Today Business Development project: We are involved in advising one of the leading Website in our market, Social Media Today, on business development.
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| Selling 2.0 |
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| There is a renaissance in selling based on one idea: stop pushing for sales… start motivating your customer to buy.
Todays web savy customers have more information, power, and choice.
Trying to push these empowered customers with dated selling techniques is no longer effective. Gordon’s vision of “motivating your customers to buy” is more than words. He has captured the renaissance of new ideas in a hands on, practical guide.
The 10 lessons of Selling 2.0
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